Targets

The target selection enables you to decide which target you would like to persist in the long-run for your product scopes. The selected target will be used every time we rerun the optimization settings.

• Profit Margin enables you to steer towards a specific profit margin for your scope. The steering angle where this target is reached will slightly changed based on our predictions. The highest allowed profit margin is the margin at the Max Predicted Margin point, to ensure target uniqueness. The lowest allowed profit margin is the profit margin at the Max Predicted Revenue point. Both points will be influenced by the rules you are using.

  Example: "Profit Margin 10%" will always select the point in the curve where your margin is closest to 10%

• Profit Maximum enables you to steer towards the point that maximizes short-term profit for each individual product within the scope. When rerunning the optimization, the Max Predicted Profit target will be selected.

  Example: "Profit Maximum" will increase the price of a product to 19.99 as we predict that the profit of the product will be maximized at this price.

• Profit Weight enables you to select a specific point between the point that maximizes revenue and profit. When rerunning the optimization, the target closest to the Profit Weight target will be selected.

  Example: "Profit Weight 50%" will select the point of the curve just in the middle of the profit maximization point and revenue maximization point.

• Δ Profit / Δ Revenue enables you to specify, how much profit you are willing to gain/lose for gaining 1 additional revenue. When rerunning the optimization, the maximum profit solution with the Profit-Revenue-Slope closest to your target will be selected.

  Example: "Δ Profit / Δ Revenue -0.2" will select the point of the curve where you invest 0.2 profit to gain 1 revenue